RAK Store Sign is a state-of-the-art advertising digital sign with one or two video surfaces; it is installed perpendicular to the building facade so that the picture is visible at a considerable distance. Video surfaces of a store sign can visualize dynamic content, graphics and virtually any visual effects. Its brightness, rich colors, and information capacity allow Store Sign to capture the attention of and help increase the customer pool. Apart from logos, the store signs can be used to display advertising messages about new supplies, discounts as well as to play product videos to promote individual brands. RAK Store Signs are distinguished by superior quality, long lifetime, high reliability, economic efficiency, and low total cost of ownership. Their video surface brightness is sufficient to display high quality images even when exposed to direct sunlight, while the protection provided in compliance with IP65 classification ensures operation under practically any weather conditions. As digital elements of traditional signs or logos, RAK Store Signs are supplied with: Automatic brightness control system which adjusts brightness to specific external lighting conditions, Embedded stand-alone video controller with build-in library, player, and option of content uploading remotely.